Strategic Vision has extensive experience with the automotive industry, and maintains relationships with nearly all major automotive manufacturers. In addition to years of one-on-one research using the ValueCentered method Strategic Vision also conducts the annual New Vehicle Experience Study (NVES), a large-scale syndicated study which explores all aspects of the new car buyer's experience.

Strategic Vision annually presents the best of the best in the automotive industry with awards in the following categories:

The Total Quality Award® is presented to those vehicles with the highest ratings in their class. Winners are determined by calculating the Total Quality Impact® score. This score is derived from the Total Quality Index® (TQI), which measures the overall ownership experience. Total Quality is a unique and comprehensive measure of the total ownership experience.

The Total Value Award® (TVA®) is based on the Total Value Index® (TVI) which begins with TQI and then factors in various economic considerations of the ownership experience.

The Customer Delight Award® and Most Delightful Vehicle® are awarded to those vehicles in each segment that go beyond satisfaction, providing the most delightful overall experience as measured by the Customer Delight Index® (CDI®). The Customer Delight Index is derived from The Edwards Delight Scale®, a metric that not only measures different aspects of the vehicle, but also measures the overall response an owner has to their vehicle.

The Most Loved Vehicle is an award that represents the next step in quantifying the consumer's overall emotional response to their vehicle. The Customer Love Index (CLI) is used to measure Love, the “holy grail” of the customer experience. Love is a leading indicator of product/service loyalty and advocacy that provides manufacturers and service providers the opportunity to improve upon the products and services they offer to the consumer.